Brewing Better Business: Unlocking the Power of Tea on Your Menu

Brewing Better Business: Unlocking the Power of Tea on Your Menu

This expert-designed extension to Elevate Your Tea Game goes beyond the cup, helping café owners, managers, and hospitality entrepreneurs turn tea into a true business asset. Whether you’re building a new tea menu or refining your offering, this guide gives you the tools to increase revenue, improve sustainability, and create a thriving tea culture in your venue.

This extended version for business owners includes all the chapters from Elevate Your Tea Game: The Essential Tea Guide for Hospitality Pros, including exploration of the deeper layers of tea, from its global roots to its modern-day business potential, and learn how to use tea to create meaningful customer experiences and maximise profit margins.

Inside, you'll find the essential knowledge and tools to serve tea well, every time. From understanding the fundamentals to perfecting customer experience, this guide is your go-to training companion.

What's Inside: Part One

• What is Tea? Learn the key types and how they’re made.

• Tea Storage Tips to keep leaves fresh and flavourful.

• Brew Temperatures & Cheat Sheets for consistent, delicious cups.

• The Science Behind the Brew, understand oxidation, steeping time, and flavour.

• Mastering Tea Measurements so every cup is spot on.

• Water Matters, get the right temperature, equipment, and results.

• Milk Matching, what works best with which teas (and why it matters).

• Tea Service Essentials, from tray to table, learn how to elevate the experience.

What’s Inside: Part Two

• The History of Tea – From ancient rituals to third-wave cafés: why tea still matters.

• Tea Regions & Famous Teas – Know what you’re serving and how to talk about it.

• Health Benefits of Tea – Tap into the wellness movement and align with customer values.

• Tea Recipes & Signature Serves – Get creative with in-house blends and infusions.

• Sustainability in Tea – Make smarter sourcing and service choices that reflect your values.

• Creating a Tea Culture – Empower your team and build customer loyalty through education and experience.

• Maximising Sales with Tea Trends – Discover what’s hot in tea right now and how to make it work for your business.

Whether you run a bustling café, a boutique space, or you're scaling a multi-site venue, this guide is designed to help you take tea seriously, because when you do, your customers will too.

Perfect for:
Business owners, café managers, and anyone responsible for product development, menu planning, or service strategy.

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